01. Marketing Planning: Objectives, Strategy, and Market Research (Demo)

Marketing Planning – Advanced Business Management

This video series includes five lessons designed to strengthen your understanding of marketing planning and how businesses compete effectively in dynamic markets:

1. Marketing Planning: Objectives, Strategy, and Market Research

2. The Role of Marketing Planning and the Marketing Mix

3. (HL) Marketing Planning Tools and STP Strategy

4. Product Positioning, Niche and Mass Marketing Strategies

5. Unique Selling Proposition (USP) and Product Differentiation

Click “Next Video” to choose the lesson you would like to watch. Once the video begins, select your preferred language by clicking the (EN) button in the bottom-right corner of the screen.